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Consumer behavior and marketing strategy by J. Paul Peter

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Published by Irwin in Chicago .
Written in English


  • Consumer behavior.,
  • Marketing.

Book details:

Edition Notes

StatementJ. Paul Peter, Jerry C. Olson.
SeriesThe Irwin series in marketing
ContributionsOlson, Jerry C. 1944-, Peter, J. Paul.
LC ClassificationsHF5415.3 .P468 1996
The Physical Object
Paginationxxvii, 738 p. :
Number of Pages738
ID Numbers
Open LibraryOL790263M
ISBN 100256139040
LC Control Number95022713

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