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Consumer behavior and marketing strategy by J. Paul Peter

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Published by Irwin in Chicago .
Written in English

Subjects:

  • Consumer behavior.,
  • Marketing.

Book details:

Edition Notes

StatementJ. Paul Peter, Jerry C. Olson.
SeriesThe Irwin series in marketing
ContributionsOlson, Jerry C. 1944-, Peter, J. Paul.
Classifications
LC ClassificationsHF5415.3 .P468 1996
The Physical Object
Paginationxxvii, 738 p. :
Number of Pages738
ID Numbers
Open LibraryOL790263M
ISBN 100256139040
LC Control Number95022713

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Consumer Behavior book. Read 4 reviews from the world's largest community for readers. This text is designed to provide usable managerial understanding of consumer behaviour. It is the most current, /5. Chapter 18 Consumer Behavior and Pricing Strategy; Chapter 19 Consumer Behavior, Electronic Commerce, and Channel Strategy. (source: Nielsen Book Data) Summary "Consumer Behavior" .   Consumer behavior marketing is an essential ingredient in the current business climate. The companies that apply this type of marketing well have a distinct competitive advantage that . Consumer analysis and marketing strategy Market segmentation and product positioning Consumer behavior and product strategy Consumer behavior and promotion strategy .